What is the purpose of a plant visit?

As a manufacturer, your primary job is to produce a quality product while keeping everyone within the facility safe. Due to this, you may not instantly love the idea of outsiders coming into the plant and taking walking tours of the facility. After all, it may force you to adjust certain production methods in order to make it safer for those taking the tour. However, while offering tours may initially seem like a bad idea, these specific tours can prove especially beneficial to your business and to those clients who work with you. When it comes to the purpose of a plant visit, here is everything you need to know and consider.

What is the Purpose of a Plant Visit

Understanding Production and Performance Potential

When a company considers working with a manufacturing plant it will want to make sure the plant is able to deliver on its needs, both current and potential future requirements. While many manufacturing plants will indicate its ability to handle such production requirements a well-informed business will want to tour the manufacturing plant to make sure this is the case.

By taking a tour, it is easier for the business executives to see inside how the plant functions and obtain an improved understanding of the production potential of the business. This way, they will know exactly what kind of production orders the plant can handle, and whether it can handle the company’s current and future needs.

Understanding The Process

There’s nothing more frustrating than attempting to explain the manufacturing process to someone who hasn’t seen it. They will likely ask you questions that would never come up had they only seen how production actually works. Clients might wonder why the fabrication of a specific part is taking so long when in reality it might take days (or longer) to adjust your production equipment in order to address the client’s orders. Trying to explain this over the phone or through email isn’t a desirable method. However, by offering a plant tour you will be able to avoid many of these issues.

During the tour, it is important to point out the manufacturing process as thoroughly as possible (while maintaining layman’s terms so the process can be easily understood). You should also remain open to questions from those on the tour to help address concerns along the way. While this will never fully eliminate all questions later on down the line it will help give your clients a frame of reference. This way, you can refer to the tour and remind them what needs to take place in order for a particular product to reach full fabrication. So while you may not be thrilled at the prospect of plan tours, it will help you out just as much as it will your clients in the long run.

Focusing The Visitor’s Attention

There is no shortage of plants around the United States and around the world that offer plant tours. However, plant tours, in most instances, are not designed to be a tourist destination. While there are exceptions such as tours of candy factories and distilleries, your goal of offering a plant tour is not necessarily to educate the general public. It is designed to educate potential and current clients. Due to this, one purpose of a plant visit is to showcase elements that a client is most likely to utilize.

A good plant visit is like telling a story. The visitor should connect to the story because it has something to do with them. During a plant visit, you need to have an understanding of what industry the client is coming from and how they will use the products you produce in the plant. With this in mind, you can then adjust the plant tour to better highlight the most relevant information to the client. With a structured story, the client will be able to follow along and understand how everything you point out and talk about will affect their own companies. This will make the tour much more effective in educating your visitors.

Strive For Different Tours

No two clients are the same. However, that doesn’t mean you need to fully evolve your plant tour for every single client that comes in. Instead, create a handful of tour types that focus on different elements of your facility. This way, based on the tour guests, you can select the tour that best fits the visitor’s needs. You can always tweak it as you go, but by creating a handful of tours it makes it easier for tour guides to memorize the talking points. Of course, it is always important to be open to questions during the tour. This way, when visitors have a question they can ask it then and there and not try to remember it at the conclusion of the tour. If someone on the tour forgets their question there’s a good chance they will remember it later on down the line, which will require you to address these questions via email or phone conversation.

Enhance the Plant Visit Experience

Offering tours of your plan is likely not something you’ll ever need to do on a regular basis. There will be partners who work with your facility who may want to come in and tour the facility from time to time. And then there may be those considering a partnership and want to understand your production process better. In fact, you may only provide a handful of plant visit tours per year. No matter the number of tours you offer it is important to make sure everyone on the tour can hear you. That is why Plant-Tours specializes in audio equipment designed specifically for manufacturing plants.

From two-way audio systems to headphones that fit around hard hats, there is no shortage of microphone, speaker, and headphone designs available. So, if you’re looking to enhance the experience of those touring your plant, make sure to check out a Tour Guide System from Plant-Tours. And if you have any questions, the customer service staff at Plant-Tours is just a phone call away.

Bringing back facility tours in 2021? Start HERE >